Kawasaki
When 86% of buyers research vehicles before they even visit a dealership, website experience is the key to driving purchases. Our omni-channel approach means that every web experience is designed with the consumer in mind. Whether we’re building platforms for users in Vietnam, Chile, or right here in our backyard, our goal is to deliver rich, relevant, tailored, consumer-centric content.
KX™450 Experimental Top Features
The 2019 KX™450 boasted the latest in modern technology, so we designed a modern cross-browser interactive experience to match. To pull off a fast-loading and responsive experience, our design team used a game engine that pushes WebGL and custom shaders to the limits. The result was a completely immersive 3D parallax experience. When all was said and done, the KX450 model page was as smooth and fast as the bike itself.
TERYX® KRX™ Accessories Builder
Or KISS. That was our mantra for the Teryx KRX 1000 Accessory Builder. What would normally be an extensive parts page was transformed into a step-by-step guide to help users find an accessories package that suits their unique adventure. In short, we made it easy for consumers to pair accessories to their lifestyle. A responsive design complemented this consumer-focused approach, making the entire experience highly digestible and seamless.
MULE World Experience
Kawasaki’s industry-leading lineup of side x sides deserves its own world. And being world-makers, we knew exactly where to begin: a fully immersive, interactive, VR-ready world. Our design team custom-built the entire online experience utilizing WebGL and GLSL for responsive, seamless interaction. When users entered the realm of MULE, they could explore models, brush up on their MULE history via an interactive timeline, and watch rich content via a custom video player.
Top Features
Through extensive research, we found that most customers were searching for Kawasaki products at a sub-brand level, not at the specific trim level. Our solution was to create one wholistic experience. This demanded two initiatives: moving product features to the product home page, and making a solid, scalable template. Implementing this new platform across all models directly led to a more intuitive user experience, while hosting the bulk of the product information in one place drove in more organic traffic from Google. That’s a win-win.
