Z900
Puts the super in supernaked—more performance, more refinement, more Sugomi than ever.
- 01 Strategy
- 02 Photography
- 03 Video
- 04 Social
- 05 Media
Science & Art
Sugomi is defined by “the intense aura or energy given off by a person or object of greatness.” Read: Kawasaki Z naked bikes have been aura farming before anyone knew it was a thing. The goal: build an entire campaign around that energy.
The track, the architecture, the rider—everything was an extension of the bike. This Z900 campaign unfolded like a visual manifesto. We told a story in three chapters to explore raw performance, engineering refinement, and the epitome of Sugomi.
Photography
We gave this minimalist bike the maximalism it deserved.
Campaign
We told stories of more: more room, more people, more adventure.
Social
