Kawasaki.com
Possibly the biggest undertaking in Kawasaki’s digital history: designing and rebuilding the entire website.
- 01 Strategy
- 02 Web Design
Science & Art
86% of powersports shoppers research online before ever stepping foot in a dealership. This led us to rethinkthe entire site. Our challenge? Create online presence that feels personal—no matter what country, screen size, or product someone’s exploring.
We reimagined Kawasaki.com from the ground up, merging data-backed UX decisions with a cohesive design system across international markets.
Design
Meet the Model Product Page (MPP). We built one of these for every model* on Kawasaki’s website.
*(So, like, 85 MPPs, but who’s counting?)
Campaign
We told stories of more: more room, more people, more adventure.
We know that most people browse on their pocket hotlines, so optimizing for mobile was a must.
