Aireal
We helped introduce TP-Link’s AI integration to the globe.
- 01 Production
- 02 Video
Science & Art
People know robots are coming and they’ve got feelings about it. Rightfully so. With the launch of Aireal, TP-Link needed a way to introduce AI integration in a way that felt premium, seamless, and disarming. That was our mission as we produced, designed, and built videos for tech mecca: CES.
We told the Aireal story from two angles: lifestyle and functional. One focused on the human side of a smarter home, the other made complex tech feel simple through real UX and use cases. Both shared high energy and good vibes, giving a voice to Aireal for the first time ever.
Frames
Perfect blend of lifestyle production and UI design integration.
Campaign
We told stories of more: more room, more people, more adventure.
Frames
Heavy motion design helped personify how Aireal fixes your stuff in real-time.
Media
People couldn’t stop talking about the RIDGE CREW. Even Stone Cold loves it.
An entire page dedicated to all things RIDGE.
Multi-million dollar paid media campaign.
RIDGE CREW owns digital domains, too.
Results
increase in efficiency)
