KX250
Pro-level performance with pro-level adjustability. That is quite literally a win-win.
- 01 Strategy
- 02 Photography
- 03 Video
- 04 Social
Science & Art
In a crowded motocross market, the KX250 motorcycle needed to stand apart. So we honed in on something no one else had: patented ERGO-FIT adjustability. Thus, our strategy was born: the KX250 is so adjustable, it’s like having a Kawasaki engineer in your pocket.
We told the story of a young amateur rider on his quest to shave lap times and collect trophies. Every step of the way, Team Green was there to help him fine-tune his ride to his exact style. Because when you ride with Kawasaki, Kawasaki rides with you.
Photography
Berms, whips, tabletops—we love capturing almost as much as KX loves winning*.
*It’s the winningest brand in motocross history. (:
Campaign
We told stories of more: more room, more people, more adventure.
Social
Heavy motion design helped personify how Aireal fixes your stuff in real-time.
Social
Rule #1 of moto social: let ‘er rip.
Results
than benchmark
than benchmark
