RIDGE CREW
Two more doors means double the fun. Now, premium off-roading is big enough for the whole crew.
- 01 Strategy
- 02 Photography
- 03 Video
- 04 Social
- 05 Media
Science & Art
The 2025 RIDGE CREW brought a new type of premium-ness to the side x side market, delivering new adventure, new tasks, and HVAC to the whole crew. Kawasaki literally built the first luxury UTV, so our strategy was to create a new market category: premium off-roading.
We anchored our stories in freedom, function, and friendship. With 6-passenger capability, RIDGE CREW brought even more comfort into uncharted territory. And we didn’t just send this message out to everyone—we sent it directly to people who’d be open to hearing it.
Photography
Imagery that gives pinky-up refinement with dirt-under-the-fingernail capability.
Campaign
We told stories of more: more room, more people, more adventure.
Media
People couldn’t stop talking about the RIDGE CREW. Even Stone Cold loves it.
An entire page dedicated to all things RIDGE.
Multi-million dollar paid media campaign.
RIDGE CREW owns digital domains, too.
Results
increase in efficiency)
