Rider Cards
Two more doors means double the fun. Now, premium off-roading is big enough for the whole crew.
- 01 Strategy
- 02 Design
Science & Art
The 2025 RIDGE CREW brought a new type of premium-ness to the side x side market, delivering new adventure, new tasks, and HVAC to the whole crew. Kawasaki literally built the first luxury UTV, so our strategy was to create a new market category: premium off-roading.
We anchored our stories in freedom, function, and friendship. With 6-passenger capability, RIDGE CREW brought even more comfort into uncharted territory. And we didn't just send this message out to everyone—we sent it directly to people who'd be open to hearing it.
Cards
Imagery that gives pinky-up refinement with dirt-under-the-fingernail capability.
Imagery that gives pinky-up refinement with dirt-under-the-fingernail capability.
